Monday, 1 December 2008

Knitting copywriter?


DSC02911, originally uploaded by Paisley Womble.

The powers that be in Melbourne are obsessed with combatting fare evasion on our public transport and have tried all sorts of ad campaigns to encourage the buying of tickets. BATBYGOBSTOPL* anyone?

The latest campaign is a series of "fare evasion karma" scenarios. These really annoy me because the whole attitude towards providing any sort of customer service on our public transport system is so negative, adversarial and "anti-karmic".

However, I spotted this one on the side of a tram in Flinders Street. It gave me a giggle and made me wonder. Was the copywriter a knitter?

* "Buying A Ticket Before You Get On Board Saves Time Or Problems Later" ie: buy a ticket - and validate it - or our thuggish ticket inspectors will rough you up a bit and whack you with a $100 fine - no discussions will be entered into.

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